Associations have massive amounts of content for their members, but few understand how to leverage it to improve member recruitment and retention. The challenge is putting that content “to work” at every stage of engagement. This session will cover strategies to avoid generalized messaging and deliver highly personalized content that can increase conversion rates, membership satisfaction, and ultimately revenue.
Hear real examples and then be ready to discuss the challenges associations face in shifting their strategy away from outdated models to content marketing methodologies that yield big results.
Submit your information to view the full SlideShare originally given by Christie Gunden & Peggy Winton at ASAE MMCC 2015.