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Incorporating Data into Your Website Redesign Process

When an organization takes on a website redesign it generates hype and excitement creating a sense of empowerment for the project owners. While a website redesign is no small task, it is one that can be managed, systematically executed, and data-driven.

Directing a data-driven website redesign starts with appropriate mentality: it’s not about “us” – your organization – it’s about “them” – your constituency. In the last several years, we’ve observed an emphasis shift to considering, getting to know, and understanding the actual end-users of websites as opposed to the organization itself.

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