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A Quick Guide to Persona Development


Understanding your constituents’ needs, expectations, desires, and motivations for buying and using your products, services, and content offerings, or contributing to your organization, enables you to design appropriate experiences for them. Great constituent experiences build great constituent relationships over time, and they attract new business.

One way to determine the unique characteristics of your constituents is to develop fictional representations of them. These are called personas. Learn the basics of personas by downloading the ebook on the right.

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