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Why Your Organization Needs a Style Guide and How to Create One



In what sort of voice does your organization speak? What visual elements support that voice? A style guide establishes and reinforces your organization's verbal and visual identity, both outside and inside your organization. The guidelines within it assure consistency in every communication that emanates from your organization. In this way, you establish a reliable and recognizable brand, which becomes a trusted expression of your value to your constituents. 

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