Emily Witt's latest ebook introduces the Crossover Role, details the act of crossing over, and defines new rules of engagement for the web. An excerpt below:
"The web continues its transformation, and the agents that fulfill newer roles have crossed over each other’s boundaries, expanding them, and opening within them a brand new space that is filling with new rules for understanding, engagement, and ownership in the context of web work. This crossing over of roles is itself a transformation, initiated by the ever transforming web landscape.
It necessitates a new role – the Crossover Role – that engages at and amongst the intersections of different job functions and specialties, drawing upon context, education, and empathy to drive growth, endurance, and efficiency in the execution of web work."