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Small Marketing Teams:  Find Your Balance Between Tactical and Strategic

Marketers on small teams are responsible for fulfilling a plethora of roles within the development of marketing campaigns and business strategy.  They must be strategic enough to develop, pitch, and lead execution of marketing plans, and at the same time, tactical enough to implement ground level execution of approved business plans.  The balance of strategic and tactical can be one of the most challenging aspects of successful marketing.  Christie Gundam explains how you can do both effectively.


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